AES CHICAGO

In 2021, we launched the XCOPRI Shoe Store. We asked doctors to step into their patients shoes and we told those patient stories by highlighting them in a pair of shoes that each represented a different patient. We turned our branded infographics into life sized sculptures. We also offered interactive kiosks and printed materials that told a more detailed branded story.

For those who could not attend because of the new world we all had to adapt to after 2020, we also recreated the booth in a fully interactive virtual shoe store. In the virtual shoe store the user can travel though the store and find all the same patient stories we featured in the physical booth. They could also experience the branded story though interactive sculptures that filled our floor.