AES NASHVILLE

In 2022, we pushed the shoe store to the next level. At the American Epilepsy Society Annual Meeting, my team and I designed a booth that looked like a giant shoe box. The interior of the booth was lined with shoes. One side representing real patients and their stories and on the other side, plain white shoes represented the stories that were still to be told. We asked doctors to take the pledge to start their patients journey.

The booth featured printed graphics which told the main brand story doctors were familiar with, mixed with interactive displays that told a more detailed version for those who wanted to learn more. We also worked with our partners to develop an Augmented Reality component aim at facilitating conversations between sales reps and doctors.