THIN MINTS

As a personal endeavor I wanted to explore what a rebrand of the famous Girl Scout Cookie Thin Mints would look like. This exploration started by creating a logo for the cookie.

I took a minimalist approach in an effort to not get too far away from the original branding of the Girl Scouts organization. The three cookies connect back to the original Girl Scouts logo that features 3 leaves to represent the three parts of the Girl Scout promise.

For the packaging I wanted to keep the same aesthetic of the original boxes, however now placing cookies in a bag which would allow the scouts to carry more product at a time. I still make sure there is space to feature scouts participating in various activities like we have become so familiar with on every box. The back of the bag not features the 5 skills that the Scouts learn from selling cookies.