XCOPRI HCP
STEP INTO A NEW PERSPECTIVE
In 2020, SK Life Sciences launched XCOPRI, and I worked with my team from 2020 to 2022 to develop brand materials for both patients and healthcare providers. During this period, I helped concept and lead various projects, including the design of print materials and websites, as well as the creation of convention booths for both physical and virtual spaces.
XCOPRI HCP WEBSITE
XCOPRIHCP.com was created to educate doctors on the efficacy and safety of XCOPRI. My team and I with medical professionals and the client to create vibrant infographics that tell the brand story. We also curated a gallery of first person perspective photography that put the doctor into their patients shoes and outlines how the the product could benefit their patients.
With nearly 5,000 prescriptions in the first 8 months, XCOPRI was the most successful launch of an AED in the last 20 years. Visitors spent over 6 minutes a session on our website and 25% of users came back for another look.
